What GivingTuesday Data Is Telling Us About Effective Fundraising
Tuesday, October 22
11 a.m. Pacific Time
With more than 60 participating organizations in the U.S. and teams in more than 50 countries, the GivingTuesday Data Collaborative is the largest-ever philanthropic data initiative. The work is uncovering important (sometimes surprising) findings about donor behavior. We will discuss the threats and opportunities this work is revealing and you will hear about the key findings from the U.S. and around the world about how, when and why people give. Learn about the implications these important shifts in behavior will likely have when it comes to the future of fundraising.
About the Speakers
Woodrow Rosenbaum, President & CEO, With Intent
As founder and CEO of With Intent, an international consumer marketing agency, Woodrow has a long history of building top consumer brands. Woodrow has helped companies and brands to define strategies, develop new business and expand their markets. As the Data & Insights Lead on the global GivingTuesday team, Woodrow is working with donation processors, and other stakeholders around the world, to evaluate donor behaviors, using his experience in consumer analytics to uncover the levers for increased individual giving.