Raise More Money by Automating the Right Message at the Right Time
Tuesday, August 27
11 a.m. Pacific Time
Supporter actions and other data can tell you the best time to ask a donor to upgrade to become a monthly giver, join a mid-level program, or just make the next gift. When this is combined with automation, you can raise more money with less effort.
This webinar will use case studies to show how data, careful segmentation, and automation combine to deliver the right message, to the right supporter, at the right time. We'll see how this results in greater revenue for the organization.
We'll specifically discuss
- How to create email automation workflows to manage messaging
- When to choose between blast, drip, and nurture campaigns
- How set up automation for welcome series, donor re-engagement, sustainer recruitment, and renewal campaigns
About the Speakers
Michael Stein, Senior Director of Partnerships, EveryAction
Michael Stein has been a writer and digital strategist to progressive social causes since the birth of the Internet. He is currently the Senior Director of Partnerships at EveryAction, a leading integrated digital platform for nonprofits, and a Board Member of the Association of Fundraising Professionals, Golden Gate Chapter.
Michael previously worked as a senior strategist at the Mal Warwick Donordigital agency managing digital fundraising campaigns for leading US nonprofits. He is the author of three books and numerous articles chronicling the rise of digital marketing, mobile, and online fundraising. In 1997, he co-authored the groundbreaking book “Fundraising on the Internet: Recruiting and Renewing Donors Online,” with Nick Allen and Mal Warwick. Connect with Michael online at michaelstein.net