Your Guide to Content Marketing for Nonprofits
Tuesday, May 21
11 AM Pacific Time
Social media, blogs, webinars, infographics — there are so many types of content, but which ones does your nonprofit need? Nonprofits are already strapped for time and money, so how can you create an efficient but effective content strategy? In this webinar, we will go over how you can set up a content plan to help your nonprofit increase visibility, expand impact, and engage with both community and donors. We will cover the following:
- The different types of content your nonprofit should be thinking about and why — blog, social, webinar, podcasts, website
- Prioritizing content for maximum reach
- How to effectively create a content strategy
- Tools and best practices to make your work easier and more effective
- Measuring success and understanding what metrics matter most
About the Speakers
Kyle Barkins, Co-Founder and Chief Innovation Officer, Tapp Network
Kyle Barkins is Co-Founder and Chief Innovation Officer/Wearer of many hats at Tapp Network, a leading mission-driven marketing and technology agency. At Tapp, he has been responsible for the strategy, development, and execution of the marketing campaigns for organizations of all sizes. Kyle is obsessed with using technology and data to optimize end-user experiences which provide positive outcomes for the organizations he works with.
Sima Thakkar, Senior Manager, Content, TechSoup
Sima Thakkar is a mission-driven marketer with over 17 years of marketing experience helping both small and large organizations create brand awareness and grow their impact through digital marketing. She has worked at Warner Music Group, Lincoln Center for the Performing Arts, and is also the founder of goodindiangirl.com. She has been featured on Refinery29 and TVAsia.